It’s important to recognise the increasing importance of style in writing across different web-based platforms. This post goes into detail on what those challenges are, and how important it is to understand both the medium and your audience:

“Not only must they be able to adapt their style for different types ofreporting; not only must they be able to adapt for different brands; not only must they be able to adapt their style within different brands across multiple media; but they must also be able to adapt their style within a single medium, across multipleplatforms: Twitter, Facebook, blogs, Flickr, YouTube, or anywhere else that their audiences gather.”

Advertisements