Archives for the month of: January, 2012

Pages 145-146 of the Online Journalism Handbook talk about the differences between online and offline audiences, and the need to remain aware that contributors to social media platforms, while providing valuable extra voices, do not represent all possible voices.

Dr David Brake’s presentation on “UGC and Digital Divides” provides further illustration of this point, particularly when it comes to accessing information posted in countries with low internet penetration (note: those statistics will continue to change as internet penetration and social media use develops in all countries). See also my comments at the bottom of the presentation.

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If you’re interested in more detail on using web analytics, check out this guide on How to Get the Most Out of Google Analytics on Mashable. In particular, this provides more information on setting and measuring goals.