Archives for category: Chapter 4: Writing for the web

Four posts on the Online Journalism Blog outline the range of considerations when writing for the web, and the role of a content strategy in making those decisions:

Advertisements

Today’s blog post on OJB about a network infrastructure for journalists online puts a clearer structure around the process of organising yourself as an online journalist. It also adds some more depth and detail on connecting the various parts together. The diagram summing it all up is copied below.

a network infrastructure for journalists online

It’s important to recognise the increasing importance of style in writing across different web-based platforms. This post goes into detail on what those challenges are, and how important it is to understand both the medium and your audience:

“Not only must they be able to adapt their style for different types ofreporting; not only must they be able to adapt for different¬†brands; not only must they be able to adapt their style within different brands across multiple¬†media; but they must also be able to adapt their style within a single medium, across multipleplatforms: Twitter, Facebook, blogs, Flickr, YouTube, or anywhere else that their audiences gather.”