Writing for the web: content strategy links

Four posts on the Online Journalism Blog outline the range of considerations when writing for the web, and the role of a content strategy in making those decisions:

• Choosing a strategy for content: 4 Ws and a H
• The style challenge
• How to use content strategy for better journalism, not just publishing
• Why do you optimise content for search and social? 4 reasons and a mnemomic to boot